“Selecta” is the vintage eyewear brand which is founded by an immigrant from Germany, “George・E・Koch” and succeed all over the world from the 50’s to the 90’s , based in New York.
It is strongly inspired by old New York and its unique atmosphere is still loved by vintage fans.

“True Vintage”
is revived under the supervision of world-renowned prize-winning eyewear designer from Germany.
This collection is strongly influenced by the good old days of New York and faithfully expresses its unique appearance.

“NEW & OLD”
The collection has been updated in a contemporary style while inheriting its own classic and vintage feel. We bring new breath to the “selecta” by making full use of new technology and adding design source in trend. Original classic and vintage design are contemporary updated new “selecta” come up.